We proudly announce the unveiling of our new range of products - Redefine, Prism and Total Control in India. We believe this range of products will definitely be the game changers in the home appliance market, as it incorporates both design and functionality seamlessly. Each product range has its own USP, though innovation is definitely the common ground between them.

The Prism range offers iconic design with textured finish and is available in vibrant colors to make quite a statement in the kitchen. The Redefine collection is a highly innovative and premium product range that comes with ThermoGlass technology, which allows you to see your bread being toasted to perfection and water being boiled. The last but definitely the smartest among the three, is the Total Control Collection that comes with Smart Response Technology to deliver right amount of power as and when you need it, making it perfect for your requirements.

The launch took place at the beautiful Four Seasons Hotel, Mumbai on the 22nd of August and was attended by members of the media and invited guests. We had conducted a bloggers engagement activity at the event, wherein India’s top food / lifestyle bloggers were made to use the products and experience the entire range. The launch of the new range of products were quite a success with our #ConversationStarters trending on number one spot on Twitter for the day.

The premier new range of products is available at all leading appliance stores and on the Morphy Richards website.